ABOUT
I believe in the importance of aesthetics, strategy and effective design.
I am different. I am a unique graphic designer and marketing professional with immense passion and drive. [ I create attention. ] My diversified skills generate a brand voice through strong concept, photography, charismatic typography, color, form and personable copy. With 8+ years of experience, I was able to drive company growth by cultivating my prolific ideas, artistic expertise and high quality work.
PORTFOLIO
Click project tabs to browse a selection of my best work. Click images to view enlarged and toggle through.
Challenge: Take a unique product combining fashion and function and rebrand towards a younger target market. Expand into lifestyle branding techniques for emersion into health and wellness culture. Grow following, update and rethink retail and wholesale marketing approach.
Strategy: Create all new collateral, redesign retail website and develop wholesale website, consistent packaging, photography and overall elevate the branding experience. Expand social media platforms, create stronger email marketing content and develop a unique brand voice.
Challenge: Brand a multi-line bag manufacturer and develop its identity. Create all marketing collateral and an e-commerce solution.
Strategy: Design logos, catalogs, hangtags and like-branded materials for each individual brand. Improve photography and shape content to be more clear and informative while insuring quality design and instilling adventure. Design, build and maintain online shop and email marketing.
Challenge: Hispanic-based spice company needed branding direction and packaging design. They were in search for more collateral and merchandising support for sales reps.
Strategy: Illustrated an updated and refreshed logo. Photographed all new images of products and branding images. Designed updated packaging for most products, including ideas for new means of packaging. Created the concept through production of product catalogs, sell sheets, shelf dividers, point of purchase displays.
Challenge: T-Source is a custom screen printing and embroidery business in need of a new website. Their goal was to have a clean and simple interface that could inform clientele about the full range of customizable processes and gear offered. They wanted clear user flow while depicting their business’s character and personal attentive nature.
Strategy: Using WordPress, I designed and developed a clean single-page scroll website. Behind-the-scene photography brought pops of color to a clean, modern and organized layout. I humanized the brand with clear call-to-action guidance allowing simple navigation through the ordering process. This models and applies their point of difference: attentive human customer service to walk you through your order from concept to completion.
Project: Vintage circus inspired party looking for invitations, thank you cards and party accessories.
Approach Antique hues and layered graphics create the feeling of authenticity while simultaneously juvenile.
Project: Short story for a youthful audience needed unique illustrations depicting an anonymous character.
Approach: Rough sketchy styling was a casual approach while using minimal colors let the readers imagination take charge.
Project: Soulful blues band album.
Approach: Using photography, typography and a playful spin on the knob of an amplifier, I brought together design and stylized music to depict the client’s vision.
Project: Winery photoshoot
Approach: Looking for new images for website and marketing collateral.
Additional Projects: Engagement photoshoot & announcement, pre-wedding photoshoot, logo design, poster and rack card.
Challenge: I challenged myself to hand make cards for one full year.
Strategy: Using typography, color, digital design, layers, dimension and a whole lot of love I designed and constructed each card and envelope. I sourced recycled paint swatches for vibrant pops of color to back negative spaces in order to create contrast and structure.